I like to use this product as a light summer moisturiser, especially on the body after a shower or I'll just slather it everywhere after a day out in the hot weather
I prefer using it fresh out of the fridge for a cooling sensation more than a cool sheet mask as it's a lot less time consuming
it's just a very nice, soothing product and being in such a HUGE tub I don't need to worry about it being used up too quickly