I purchase this because I heard so many good reviews, and I've been feeling weighed down by normal foundations. I purchased the shade #1, Aqua Beige. I have attached photos of swatches in both cool and warm lighting. It is the second from the top, with Missha M Perfect Cover BB cream in #21 directly underneath, Covergirl Clean Matte BB Cream in #501 (Fair) under that, and Maybelline Fit Me! Matte+Poreless foundation in 115 (Ivory) under that. These are all references to the kind of skin tone would fit, because I know I was conflicted in trying to decide a shade, so why not help someone out?

As in the name, this is a very light, watery BB cream. In the bottle, it kind of looks like the consistency of yogurt. The packaging is very nice: a frosted glass bottle with a crew on cap that has an attached spatula. At first it may come off as chunky but once blended into skin it looks very nice. There is a sponge included, but I use my own beauty sponge to apply. This is definitely a product where it looks better using a sponge: it looks pretty streaky when applied with fingers or a brush. Something I noticed was that if you put down a glob, the edges dry down quickly, so when you go to blend it out there's a little outline of where it was. This is no problem to blend out afterwards, but just a small observation.

 This dries down in a reasonable amount of time to a matte/semi-matte finish. It looks very natural, which is great. The lasting power of this is really nice. I have oily/combination skin, and even if I'm getting oily and blot, the product doesn't transfer onto the sheet and still looks great. It does cling to drier areas, but I solve this by putting on a primer/moisturizer beforehand. As with typical Korean beauty products, it has a fragrance. It's a very clean scent, almost like a hand soap/cream.

Overall, I'd definitely recommend this to anyone wanting a new BB cream. It definitely has a limited shade range though, so it's a shame that many people will be unable to use this product.