I've always boght Innisfree or Holika Holika masks, but SkinFood really attracted my attention with a wide range of mask types and active ingredients. So i've purchased -for the first time - Horse Fat Mask. There's a lot of product inside, mask is nicely moisturized and thin. Also not too big, adjusts well to the skin. Smell is faint but nice (not flowery, more like... creamy?) and the consistency of the liquid is also more like cream/lotion than water. not sticky at all, REALLY moisturizing and firming. By "firming" I mean I can't see my forehead wrinkles anymore! Totally would buy again.