I just applied it under my eyes for the first time and I really love the color as it's literally a perfect match for my skin. My previous concealer was Maybelline Fit me in the shade 06 Vanilla and Too Faced Born This Way Super Coverage in the shade Swan and this one looks quite close but it's less yellow and more rosy undertone which is perfect for me as I am cool. It is quite light but not too light (swan was a bit too brightening for me in artificial light). The coverage of this concealer is better than any of the aforementioned! I have veery dark under-eye circles and it covers them very well. I also love the earthy smell of it. I have very dry skin, especially around my eyes and the only downside for me is that it's quite matte and it sets quite fast but even if I tap it with my finger after it's set, I can still blend it and it doesn't leave patches like many concealers I've tried tend to do on my skin. It's matte but it doesn't seem dry at all. It's almost perfect, I just wish it had a more dewy finish.