I bought the color in cashmere. It was not as purple as I had expected, more pink/red/purple than purple itself. The color is not bad, it was just not expected. I still wore it on my lips anyways because it still looked nice. The formula was thinner than I had expected as well. It was a bit like gel-water kind of texture. Since it was thin, if you do not leave a layer of the lip product to dry, the color will move around on your lips if you smack your lips or try to coat it the second time. The longevity is okay, maybe like 4-5 hours or wear before reapplying. It does not do well with oily food. Though, more applications during the day will make it last longer as the end of the day comes. Also, the color gets deeper with more application.