I use this right after the shower to attract and hold the steam from the air. My face feels plump and hydrated when layering under my moisturizer. It also has the benefit of calming plant extracts like aloe and centella which is always a welcome addition. It glides over the skin and is slightly thick which I prefer. I'll even apply this to my lips under my lip sleeping mask to boost hydration under the often oil based lip masks. Its a really versatile product, it does what it claims!