I decided to buy this product because the cleansing oil I was already using was hard to rinse, and I thought that because this would latter, it would be easier to rinse. It was indeed easier to rinse, but it didn't foam. The product got a bit more opaque, and I had really small bubbles between my fingers, but no foaming action going on on my face. It does remove makeup as efficiently as the one I was using before (Boscia Tsubaki Cleansing Oil-Gel)