First of all, this comes in a little "kit" with a lip brush and a mini of the History of Whoo's lipstick. I'm not sure if this is standard, but it's a really nice extra detail. This balm is incredibly thick -- thicker than the Aritaum Ginger Sugar Overnight Lip Mask, if you're familiar with that -- and extremely, extremely hydrating. It wears comfortably, especially on top of lighter lip products, to seal in moisture, and just generally looks very nice. It's not the largest size at 7 g, but the formula's thickness means you likely won't use a ton at a time.