I enjoy using this blush in shade skull rose.  Am very finicky about blush colors and finally found one that suits my skin tone.  The consistency is a cross between powder and cream.  Not fond of the applicator puff because it is a strange plastic foam material.  However, I find this blush applies best either with fingers for stronger color or with a brush for lighter color.  This blush is buildable.  Can even be used as eyeshadow.  Will need to be touched-up during the day.  Adorable packaging with mirror.  No discernible odor/fragrance.