I'm still testing this highlighter out and experimenting with using the different tones on different parts of my face. I'm used to using a liquid highlighter so this is much easier to get an even application. I apply this with an e.l.f. Highlighter Brush, but really i'm used to applying makeup with my fingers, although using a brush or sponge with a highlighter can make it a lot easier to get an even application, and not get product in places you don't want it. The colors are gorgeous and the packaging is so pretty I still keep the compact in the box. This highlighter gives a very nice glow without being over the top, maybe if applied in multiple layers you can get that "blinding highlighter look" that some people like.