This BB Cream was one of my first purchases and I love it! The coverage is very good and hides blemishes quite well. I've been hearing that a little goes a long way and it's no joke. The product itself seems thick but spreads super thin, a full pump was way too much for me. I have very fair skin and always have to buy the lightest shade possible, I found that the lightest shade of this BB cream matched my skin perfectly.