It was my first time seeing this brand so I bought this eyeliner to try and oh wow, I was so surprised by how well this eyeliner worked! It does not smudge at all. It stays on perfect all day. I've even wore it overnight one time. If i didn't rub my eyes in the morning, I'm sure it would've been perfect still. I bought the brown color. At first I was worried it would be too light, but nope. It's a very natural dark brown. I highly recommend this eyeliner.