When I first twisted the cap open, I was like "nooooo, it's too sticky". At first it felt like I was putting honey on my lips straight out of the honey jar, but as soon as I put it on my lips, it kinda melted somehow and it just felt like a lip balm. I wear this when I'm going for the no makeup makeup look. It just has a hint of color and the perfect amount of gloss. And it's so moisturizing. Can't live without this.