This product comes out as a light pink, slightly runny but still a bit viscous liquid.  It smells a lot like alcohol, but I don't mind it since it seems to disappear rather quickly.  The product at first feels very moisturizing when applying and then sinks in very well and leaves your skin matte but still moisturized.  My skin feels velvety and not sticky at all afterwards.  I've added pictures of how it looks on the skin--first shiny, then matte when it sinks in a few minutes later.  It has not pilled up on me, so great for layering under makeup!  I also think this is a great price for a big bottle of sunscreen; it's lasted me a while.