The color is very strong, but you can control that by applying with fingers. It did work as a liptint, so even after the actual product was gone there was still a lovely faint color on my lips that I absolutely loved, because it looked very natural and pretty. This didn't turn patchy, which I appreciate since my lips are on the very dry side, and water-based liptints don't work at all on them. It's not super long lasting, but that's still okay. I would definitely buy other colors of this line and I want to try other lines as well.