This is my new favorite lipstick. The color is beautiful and, besides looking super pretty on the lips, it also works great for a gradient look. It has a nice finish, not too matte nor too shiny, it really is "velvet" as it claims. As for how long-wearing it is, it did come off a bit after eating and drinking, but nothing that a quick retouch couldn't fix. It never claims to be long-wearing, though, so this doesn't bother me. The package for this lipstick is absolutely stunning and it feels super high end. It locks closed with a magnet, so it also has no chance to open accidentally at the bottom of my purse. Overall, I love it and would love to purchase other colors.